Approved Loan Stores is a leading provider of auto-lending and buying solutions for customers with challenged credit. They offer a single-source solution for auto-lending, search and purchasing needs.
Approved Loan Store asked us to develop a marketing program which addressed their long-term and short-term goals. First, we aimed to transition from purchasing expensive third-party leads, to generating quality in-house leads. Next, we needed to increase site traffic and conversion rates. Over time, we looked to increase brand awareness in the Northeast, while crystalizing and maintaining brand reputation.
TV & Digital Spot 1
Radio Spot
Site Traffic
750.71%
Our integrated program increased new user site traffic by 750.71%. Increasing lead generation from 1,197 to 10,183 new users.
Click Through Rate
2.1%
We maintained a 2.1% CTR on our SEM campaign using both Search and Display networks.
Video Marketing
22,000 views
We had an idea, why not leverage YouTube to generate qualified leads? Well, we did. How? by implementing a Video Testimonial Program at Certified Dealerships. We captured candid video of happy customers and distributed this content throughout our social media properties, and beyond. The program was cost efficient, yielded quality leads and helped build brand trust.